Empowering agencies to grow
At Goma Marketing, our mission is simple: help insurance agencies stand out and succeed, minus the stuffy suits and boring buzzwords. We believe in practical strategies that work, showing off your true personality, and having a little fun while we’re at it.
Founder & Chief Meddler
(Looking incredibly uncomfortable because we made him get a headshot.)
Where it began.
Goma Marketing was born in 2012 out of a realization: marketing is what makes or breaks an insurance agency—and we like to break the mold. Founder Aaron Johnson discovered this firsthand managing sales at an insurance agency. After creating websites that actually worked, engagement campaigns that got attention, and marketing materials that were more than just “fine,” something clicked. Sales came easier, Broker of Record letters rolled in, and he found himself way more excited about creating these tools than selling policies.
So, what did Aaron do? He went all-in and started Goma Marketing—a team that’s passionate about helping other agencies find their voice, grow their brand, and show off their true personality. After all, no one wants to deal with just another suit in a stuffy office, right?
We take a pragmatic approach to everything we do. There’s no one-size-fits-all strategy here. What works for one agency might flop for another, and that’s okay. We love scrappiness, too—having built this business from the ground up, we know that being resourceful and creative is often the best way for small agencies to make a big impact. And hey, showing your true self? That’s the secret sauce.
Company Values
What do we value?
Our values keep us grounded, creative, and always ready for whatever comes next!
Job titles? Meh. We’re all here to pitch in and get things done, no matter what your title says.
Cookie-cutter? Not here. We pride ourselves on finding fresh, inventive solutions that push the boundaries and keep us ahead of the curve.
Got a great idea? We don’t care where it comes from—if it’s awesome, we’ll make it happen.
We don’t wait for problems to knock on our door. We’re all about spotting potential issues early and fixing them before they become headaches.
We hire smart, capable people and then give them the freedom to work their magic.
Skills can be taught, but culture can’t. We hire people who not only have the chops but also vibe with the team and the attitude we’ve built.
What we do
How do we help agencies succeed?
Goma Marketing specializes in helping independent insurance agencies stand out in a crowded market. Whether you need help with building a professional website, optimizing for search engines (SEO), running effective pay-per-click (PPC) campaigns, or developing a content strategy, we’ve got you covered. Our tailored approach ensures that every strategy we develop aligns with your goals—whether that’s lead generation, boosting brand awareness, or increasing client retention.
From creating eye-catching designs to improving your local SEO, we help insurance agencies navigate the digital world and connect with their target audience.
Connect with us
Let's make marketing easy.
Whether you’re looking to improve your website, boost your SEO, or kickstart a new marketing strategy, Goma Marketing is here to help. Contact us today for a free consultation, and let’s build something great together!
FAQs
Still have some questions?
Quick answers to questions you may have. Can't find what you're looking for? Please reach out. We're happy to help!
We work with independent insurance agencies of all sizes, from small local businesses to multi-location agencies. Whether you’re just starting or looking to scale, we tailor our services to fit your needs.
We focus on strategies like SEO, PPC, email marketing, and content marketing to drive traffic to your website and turn visitors into leads. Our goal is to help you attract new clients while keeping your existing customers engaged.
While it's impossible to guarantee perfect results for every customer, we’ve been in your shoes! Our experience in building from the ground up means we focus on practical, results-driven strategies that work for small agencies.
Not at all! We specialize in making a big impact without a big price tag, focusing on solutions that are effective and affordable for agencies of any size.
Just reach out! We’ll start with a quick chat to learn more about your goals and challenges, then tailor a marketing plan that’s just right for you.