I came across this infograph done by the folks at InboundWriter that shows how inbound marketing is quickly becoming the preferred method for obtaining customer for businesses. (Inbound marketing refers to creating valuable, insightful, and educational content that brings readers to your site where they are converted to prospects and eventually customers.) There are just […]
Stock Photos to Avoid
We know visual marketing has a much more profound effect on consumers. (There’s a reason why companies use 20-something models instead of overweight, 60-year-old bald men to advertise their product, right?) And with the increased interest in Pinterest, Instagram, and Facebook, it’s plain to see people like to interact visually with others. For insurance agencies, […]
How to Generate Income with Social Media
Social media is definitely the buzz right now in the insurance industry. You won’t find a trade publication that doesn’t mention its importance and necessity. Missing from these articles, though, is a discussion on how to generate qualified leads from social media. Instead, they focus specifically on creating a Facebook page and getting as many […]
23 Tips to Make Your Social Media Hum
With over 900 million users on Facebook alone, social media is now one of the primary ways consumers interact with brands. In fact, many companies (insurance agencies included) are reporting they have more unique visitors to their social media pages each month than to their regular websites! So stemming from last week’s email on getting […]
Marketing Tip: Writing the Perfect Introduction
InboundWriter, a software company that specializes making your writing more SEO specific and friendly, recently released some tips to writing the perfect introduction. As more agents are using blogs to interact with their customers we wanted to pass these tips along to you. Start with a statistic. People love numbers and it’s a great way […]
Creativity Quiz
Stemming from last week’s posts about creative customer service and the proper ways to hire employees to accomplish this, I came across a quiz to measure your individual creativity from Mind Tools. The quiz is only 16 questions long, but it can provide some very valuable insight into your ability to be able to creatively […]