I came across this infograph done by the folks at InboundWriter that shows how inbound marketing is quickly becoming the preferred method for obtaining customer for businesses. (Inbound marketing refers to creating valuable, insightful, and educational content that brings readers to your site where they are converted to prospects and eventually customers.) There are just […]
Marketing Tip: Writing the Perfect Introduction
InboundWriter, a software company that specializes making your writing more SEO specific and friendly, recently released some tips to writing the perfect introduction. As more agents are using blogs to interact with their customers we wanted to pass these tips along to you. Start with a statistic. People love numbers and it’s a great way […]
Teamwork Part 2
On Tuesday, we discussed the importance of Teamwork within a company. Today, I just wanted to include a few suggestions on how you can improve teamwork within your company: It’s who you hire. In the book “Good to Great” the number one factor the authors attribute to a company’s success is the type of people […]
Teamwork Part 1
“Individual commitment to a group effort – that is what makes a team work, a company work, a society work, and a civilization work.’’ — Vince Lombardi I think this is one of the hardest aspects of any managers’ job: getting individuals to put aside their own selfish desires for the good of the team/company. […]
Agency Entrepreneurs
I came across a fantastic article by Tom Barrett entitled “Nu Waves” from Agent & Broker magazine. In it, he discusses the recent emergence of new agencies across the U.S. In fact, he points out that more than 4,000 new agencies have opened over just the past few years. The focus of his article, though, […]
Company Resiliency
I just came across an article from JoAnna Brandi entitled “The Two “R’s” – Recession and Resilience – Which Will You Choose?” The article explains how an employer instilled an attitude throughout their company that if the economy were to go into a recession, they “would not be participating.” Here are a few of the […]
Training New Employees
Today we bring you our fourth installment in our series on improving customer service through your employees. Here we offer you a few detailed ideas on training your employees. Personalize the Training Process– All of your employees are different, so you should be training them all differently. After going through the normal company training program, […]
Seeing the Big Picture
Earlier in the week we shared a post with you about steps you can take to improve your company’s customer service reputation. We followed that up yesterday with a post about Hiring the Right Employees. Today is our third part of our series on improving customer service through your employees. Here now are a few […]
Hiring the Right Employees
Yesterday we shared a post with you about steps you can take to improve your company’s customer service reputation. Over the next few days we want to share a few detailed ideas on how you can put those steps into action in your business. We’ll start with hiring the right employees, as bringing in the […]