With over 900 million users on Facebook alone, social media is now one of the primary ways consumers interact with brands. In fact, many companies (insurance agencies included) are reporting they have more unique visitors to their social media pages each month than to their regular websites! So stemming from last week’s email on getting […]
As a marketer and former insurance producer, I have been asked a number of times the best way to way to start a personal lines department within a commercial lines agency. It’s a logical transition as the agencies typically have a number of loyal commercial clients the agency wants to retain. I have seen this […]
Did you know that pay-per-click advertising for insurance-related terms accounts for almost 25% of Google’s AdWords Revenue? The next closest term is “loans” and that accounts for only have of the revenue “insurance” generates. This all according to a study done by WordStream. Google is generating hundreds of millions of dollars in revenue from insurance-related […]
