We know visual marketing has a much more profound effect on consumers. (There’s a reason why companies use 20-something models instead of overweight, 60-year-old bald men to advertise their product, right?) And with the increased interest in Pinterest, Instagram, and Facebook, it’s plain to see people like to interact visually with others. For insurance agencies, […]
Personal Touch
I came across a great article from Property Casualty 360 this week talking about using technology to give the personal touch to your clients. The article describes how agents (specifically Independent Agents in this case) do a poor job of using digital marketing and websites to really expound upon the value they bring. And, while […]