We know visual marketing has a much more profound effect on consumers. (There’s a reason why companies use 20-something models instead of overweight, 60-year-old bald men to advertise their product, right?) And with the increased interest in Pinterest, Instagram, and Facebook, it’s plain to see people like to interact visually with others. For insurance agencies, […]
How to Generate Income with Social Media
Social media is definitely the buzz right now in the insurance industry. You won’t find a trade publication that doesn’t mention its importance and necessity. Missing from these articles, though, is a discussion on how to generate qualified leads from social media. Instead, they focus specifically on creating a Facebook page and getting as many […]
Personal Touch
I came across a great article from Property Casualty 360 this week talking about using technology to give the personal touch to your clients. The article describes how agents (specifically Independent Agents in this case) do a poor job of using digital marketing and websites to really expound upon the value they bring. And, while […]
23 Tips to Make Your Social Media Hum
With over 900 million users on Facebook alone, social media is now one of the primary ways consumers interact with brands. In fact, many companies (insurance agencies included) are reporting they have more unique visitors to their social media pages each month than to their regular websites! So stemming from last week’s email on getting […]
Personal Lines Prospecting
As a marketer and former insurance producer, I have been asked a number of times the best way to way to start a personal lines department within a commercial lines agency. It’s a logical transition as the agencies typically have a number of loyal commercial clients the agency wants to retain. I have seen this […]
Marketing Tip: Writing the Perfect Introduction
InboundWriter, a software company that specializes making your writing more SEO specific and friendly, recently released some tips to writing the perfect introduction. As more agents are using blogs to interact with their customers we wanted to pass these tips along to you. Start with a statistic. People love numbers and it’s a great way […]
Teamwork Part 2
On Tuesday, we discussed the importance of Teamwork within a company. Today, I just wanted to include a few suggestions on how you can improve teamwork within your company: It’s who you hire. In the book “Good to Great” the number one factor the authors attribute to a company’s success is the type of people […]
Teamwork Part 1
“Individual commitment to a group effort – that is what makes a team work, a company work, a society work, and a civilization work.’’ — Vince Lombardi I think this is one of the hardest aspects of any managers’ job: getting individuals to put aside their own selfish desires for the good of the team/company. […]
Insurance and Pay-Per-Click Advertising
Did you know that pay-per-click advertising for insurance-related terms accounts for almost 25% of Google’s AdWords Revenue? The next closest term is “loans” and that accounts for only have of the revenue “insurance” generates. This all according to a study done by WordStream. Google is generating hundreds of millions of dollars in revenue from insurance-related […]
Agency Entrepreneurs
I came across a fantastic article by Tom Barrett entitled “Nu Waves” from Agent & Broker magazine. In it, he discusses the recent emergence of new agencies across the U.S. In fact, he points out that more than 4,000 new agencies have opened over just the past few years. The focus of his article, though, […]