Value Marketing
The Key to Modern Insurance Agency Success
The insurance industry has undergone a digital revolution. Gone are the days when simply selling a policy and allowing it to renew would suffice. Today, consumers turn to online tools, comparing quotes with ease and accessing a wealth of information in just a few clicks.
With direct writers and insurtech companies gaining ground, it’s more important than ever for traditional agencies to differentiate themselves. The answer? Value Marketing.
Why Value Marketing?
Consumers are smarter and more empowered than ever before. According to a recent survey, 81% of consumers conduct online research before making significant purchases, including insurance policies. If your agency isn’t delivering value beyond the sale, you’re likely losing business to competitors who do.
Value Marketing is a customer-first approach that prioritizes educating, enlightening, and consistently engaging prospects and clients. Rather than focusing on selling insurance products, agencies can create lasting relationships by delivering relevant, insightful information that addresses their clients’ true needs. Done correctly, Value Marketing will:
- Drive Client Retention: Clients are 50% more likely to stay with an agency that consistently provides value outside of the transactional relationship.
- Boost New Business Revenue: Value Marketing increases your agency’s credibility, making it easier to attract new clients who view you as a trusted industry expert.
- Differentiate Your Agency: While others focus on price, Value Marketing shows that your agency offers something more: knowledge, trust, and personalized service.
The Essentials of Value Marketing
To effectively implement Value Marketing, all client interactions need to:
- Deliver Unique, Creative Content: Share educational content that clients won’t find elsewhere. Whether it’s a detailed guide on home insurance trends or insights into risk management, stand out by offering something of value.
- Position Your Agency as an Expert: Move beyond the role of just being an insurance agent—be a source of industry knowledge and solutions for your clients.
- Prevent Buyer’s Remorse: Post-purchase engagement is key. By staying in touch through informative newsletters or follow-up calls, you keep customers confident in their decision.
- Build a Personal Connection: 76% of consumers expect personalized communication from companies they work with. Use this to your advantage by tailoring your messaging based on customer profiles and behavior.
How Goma Marketing Can Help You Win with Value Marketing
At Goma Marketing, we understand the challenges insurance agencies face. With over a decade of experience in both the insurance and marketing fields, we’ve designed solutions specifically for agencies like yours. Our Value Marketing approach integrates seamlessly with digital strategies to create an ongoing dialogue between your agency and its clients.
Email Marketing
Automated, highly targeted email campaigns designed to inform and engage your audience.
Ebooks
Offer in-depth content that informs and educates clients and prospects on critical insurance topics.
Video Marketing
Bring your message to life through professional videos that explain complex insurance concepts.
Landing Pages
Drive conversions with tailored landing pages that highlight the value your agency provides.
Results that Speak for Themselves
Agencies using Value Marketing strategies see 25% higher retention rates and enjoy 30% more referrals from satisfied clients. It’s not just about selling a policy—it’s about creating a long-lasting partnership. Our comprehensive approach ensures your clients stay engaged and loyal, giving you the competitive edge you need in today’s digital landscape.
Start Your Value Marketing Journey with Goma Marketing
If you’re ready to transition from transactional relationships to genuine client engagement, Goma Marketing can help. By focusing on what matters most to your clients, we’ll help you build loyalty, trust, and long-term success.